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The Founder

The founder, Sawako Furuno is an entrepreneur and designer. She is currently based in Greenwich Village, NYC, by way of Tokyo, by way of London. 

Growing up in Japan, she discovered fashion, style and architecture. Whilst she was in Oxford, UK, studying architecture, she enjoyed cycling around the beautiful university town on an elegant vintage upright bicycle borrowed from her 84-year old landlady.

When she moved to London, cycling became her favourite mode of transport. It was reliable, ecological and economical.  Having struggled to find a beautiful helmet to keep her safe on her daily commute and weekend adventures, Sawako started to make prototypes of her own designs in her backyard.  

She is also proud to be a mother of 2 girls Koko (7 years) & Connie (4 years), a wife and a loyal friend.



sawako profile photo