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The brand

OUR MISSION:
To make cycling a part of stylish & active life with beautiful & functional products.
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Sawako is a London born, New York based luxury cycling accessory brand. A cyclist who wears Sawako is stylish and confident, fun and curious. 

As an urban cyclist, Sawako found it strange that she cared so much about what to wear, yet she had no choice but to wear ugly sporty helmets on her bike.  

Sawako products have received a lot of attention from the press, our partial publicity list includes Vogue, Instyle, Refinery29, New York times, and Today Show.  Last year it appeared in a number of celebrity magazines because Pippa Middleton was spotted wearing our helmet (and her engagement ring!).  

Our helmets are hand-finished and luxurious, sexy and functional (comply with European standard CE EN1078, and American CPSC). Now you can cycle in style with confidence. 

The brand has been growing organically around the world and our beautiful and confident cyclist community is growing. Check out our social media to witness it.  We owe a huge thanks to our community for joining us on this wonderful journey, and we hope that you’ll continue to be a part of our story.

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