THE FIRST ‘RIDE IN STYLE’ POP-UP SHOP COMES TO NYC
Eight Indie Brands to Showcase Must-Haves for the Urban Cyclist May 11 - 21
(NEW YORK) April 26, 2017 – Po Campo, a bike and lifestyle bag company, announces the first “Ride in Style” pop-up shop, a collaborative showcase of eight indie brands producing distinctive items for the modern city cyclist. Aligning with National Bike Month and Bike to Work Week, the first-of-its-kind shop will give customers access to style-forward apparel and gear for every skill level. Ride in Style will be open May 11 through May 21 at 81 Hester St. in the Lower East Side.
“As a recent transplant in New York, I was continually searching for a retail environment where I can discover stylish and functional products that fit into my biking lifestyle,” said Maria Bousted, founder of Po Campo. “It was when I started reaching out to other brands I admired that we decided to collaborate on a pop-up concept to connect and excite new cyclists as well as veteran commuters.”
The eight brands participating include:
Bikie Girl Bloomers : Smart clothing for women on a roll , Bikie Girl Bloomers designs shorts, tops, and skirts that keep you stylish and comfortable both on and off the bike.
Lumos Helmets : The ultimate helmet for city rides, Lumos is the world’s first smart bike helmet that beautifully integrates lights, hard brake, turn signals, and helmet into a single cohesive whole.
Po Campo Bike Bags : Bags that fit your life , Po Campo designs stylish and versatile bags for the active urban lifestyle integrating bike, travel and yoga functionality.
Sawako Helmets : Bridging the gap between fashion, utility, sport and safety , Sawako is a London-born, New York-based luxury cycling accessory brand with helmets that are hand-finished, sexy and stylish.
Superpedestrian Copenhagen Wheel : Focused on transforming urban mobility , the Copenhagen Wheel is the ultimate riding companion that replaces the back wheel of almost any bike and offering 10x pedal power, enhanced movement and self-diagnostic functionality.
Tigr Locks : Elegant bike security handcrafted in the USA, Tigr designs titanium locks that are secure, simple, lightweight and easy to use.
Vespertine Haute Reflecture : A collision of reflective safety wear and style , Vespertine makes head-turning reflective fashion in NYC for women and men using 3M Scotchlite material to incease visibility and complement today’s dynamic lifestyles.
The Willary : A wardrobe that works , The Willary outfits and celebrates the do-it-all woman with core styles that are stain and water resistant, limitlessly flexible and designed with ample pockets to tackle the day’s activities.
Throughout the duration of the pop-up, brands will host various customer nights and experiences from braid bars to safety tips Q&A. For updates on events, visit the https://rideinstyleshop.splashthat.com/
Ride in Style Pop-Up Shop
81 Hester Street (Between Allen and Orchard) New York, New York
Hours: 1:00PM – 8:00PM