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Hot New Collection!

Summer is upon us and Sawako’s collection just got hotter. We have welcomed these gorgeous additions to our Madison clan. 

They will dazzle you with their glossy patterns against the classy matte background.



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Honoring Father's Day

At the NY Bike Expo this past May, someone asked me how long I’ve been a cyclist. As I thought about the answer, I realized I’ve been biking since I was about 4 years old. 

I then began to recall the many bikes I’ve had over the years. My very first pink bike with white tassels that my Dad taught me to ride on; the red 3 seat tandem my Dad used to cart my brother and myself on through town; the Craigslist Peugeot step-through my Dad haggled a great deal on so I’d have a way to get around in college; and then when I moved to Brooklyn, him shipping that same bike he haggled for, but freshly tuned up with new lights and a lock so I’d be ready for city riding.

It amazed me how reliable my dad had been over the years when it came to biking. So in honor of Father’s Day we want to give thanks to the Dads who’ve taught their kids to love cycling.

My dad worked in a bike shop all through college and to this day still loves building bikes.  He’s also blessed to have so many women in his family, between myself, my stepsisters, and his granddaughters. So whether he’s finding a good deal on a vintage Raleigh at a yard sale and cleaning it up for one of his kids, or building an elegant Soma bike from parts as a romantic gift,  or taking us girls on a Divvy tour of Chicago, it’s always inspired me to see him passionate about helping the women in his life get easy access to cycling.

David Kamerer on a Divvy

Since I’ve started working with Sawako I’ve realized what a boys club biking can be, so I appreciated remembering all the ways that my dad helped me feel confident and independent by giving me the gift of biking at a young age, and of course, making sure I always wore a helmet. 

riding in style even at age 5

Here’s to all of the Father’s who took the time to attach training wheels and tassels to their kids first bikes, making sure style and safety were part of their ride from the very first lesson. Happy Fathers Day!!!

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5 cycling superstars of Instagram

Love cycling? Love social media? Then you should be using Instagram to keep on top of the latest trends in cycling and cycle fashion. We adore Instagram (you can follow us @sawakohelmets) and we've made a list of our five favorite cycling-inspired accounts to get you started!

Bobbin Bikes 

Our friends at Bobbin Bikes have a beautiful Instagram account that showcases some of their stylish bikes and accessories, as well as the people that love them. Follow them @bobbinbikes

Rachel Atherton

Rachel is a professional racing cyclist specialising in downhill mountain bike riding and is a multiple world champion. Her Instagram features lots of candid shots shots alongside incredible professional photography showcasing her skills. Follow her @rachybox

Danny MacAskill

The Instagram account of the supremely talented professional street trials rider Danny MacAskill is as exciting and impressive as you would imagine. Perfect for some cycling inspiration! Follow him @danny_macaskill

Brooks England

Brooks England are the oldest continually operating saddle company in the world, but they have grasped the modern age of social media with relish. Their Instagram account features gorgeous pictures of their super stylish saddles. Follow them @brooksengland

No Life Like This Life

This stunning account aims to bring together 'bikes, photography, art, culture and living classy(ish(' and does a fabulous job of it! It features many stunning shots and is well worth a long browse with a cup of coffee. Follow @nolifelikethislife


Who do you follow? Please share your instagram superstars with us by tagging @sawakohelmets on your favorite post! 

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Featured Dealer: Straight River Sports

Today we are delighted to introduce you to a lovely owner of Straight River Sports, located in southern Minnesota.

Straight river sports new retailer in USA for Sawako helmets

Ann is a jack of all trades when it comes to biking. Whether it be a triathlon or a leisurely ride in the city, she’s got poise and style on her trails! About an hour south of Minneapolis, she’s lucky to take her rides in such a naturally beautiful part of the state!

Straight River Sports is a new Sawako seller but we are so glad to be a part of their story. We love it when women break the mold of the cycling industry and Ann is a great example of that with her sporty bike shop, which serves both hardcore and more leisurely bikers.

  If you’re in Minnesota, be sure to check out this friendly shop, they even have bike rentals for the stylish cyclist whose just passing through.


1.     What kind of cyclist are you? Sporty/commuter/weekend/beginner etc.

Can I answer with "Every kind!"  Love riding with my sporty friends, but just as happy to go for a 45 minute slow-mo ride with less active friends. I participate in triathlons, mountain biking, road riding and winter fat biking...especially with a group of girlfriends!

2.     Which lifestyle brands are you following at the moment?

I shop everything! 

3.     Tell about your business and why you started it. What are your core values?

14 years ago I left my career working in the criminal justice world to own a bikeshop. It was a moment of thinking that there has to be more fun and love in the world than what I was doing at the time. There have been some really hard years financially, but it's been worth it. I'd like to think I've changed my small part of the world and brought in joy while continuing to make a living.

4.     Besides your business, what is your passion?

I love spending time and riding with my husband. We have both had separate businesses for years, but this year we combined our skills and opened an electric bike shop together in Minneapolis. It's been a wonderful merger of skills and we are really having fun. Our boys are grown and on their own and we are enjoying our marriage. Vacation time is generally spent on week long bike tours around the United States or visiting our sons.


5.     As a woman is a male dominated industry, what is your role in inspiring other women to cycle?

It's not hard to sell something you are passionate about and when people see me sincerely having fun on our 45 minute weekly Wobble Ride, they know that it's ok if they're not super slim, super fast or super athletic. I can have just as much fun on a 50 mile hard core ride with my athletic friends. We're all just out to have fun and bring joy to our lives in a way that works for us. I've been trying for years to convince executives in the industry (mostly, if not all male) that they need to quit marketing to the 24 year old male and acknowledge that most of the cycling world is made up of typical people (and women with spending money). They need to start marketing to them if they want to survive. Sawako gets it! Pedego does too. That's why we partnered with them for this second store.


6.     What would you say is the difference between cycle chic and cycle geek?  

It's a continuum. It's easy to start riding thinking you are cycle chic, but the more you ride, you find it's a slippery slope to cycle geek.  I have to reel it in and minimize the bike talk when I'm not with fast cycling friends and glam it up when I'm with my "social rider" friends.


7.     Where’s your favourite place to pedal?

In the woods, winter or summer on my fat bike. 


8.     What was your first bike?

A red schwinn with a banana seat and horn. I was four years old and it was a bike that belonged to "the neighborhood" and everyone learned to ride on him. His name was Spot.


9.     Black croc, leopard or glitter?

I have to choose? I own at least 7 helmets. What I wear depends on the outfit. One must coordinate.


10.  If you could cycle anywhere in the world where would it be?

I've heard biking in Italy is wonderful. 45 minutes between vineyards and taste testing, for miles and miles.


11.  Tell us your secret cycling style tip. 

Dry powder shampoo works to fluff my hair after taking off my  helmet. Soaks up any wetness too!


 12.  What's on your cycling soundtrack?

No music. I like to be able to think (or talk to my friends) and listen to nature. 

Thank you Ann!

222 Bridge St. Owatonna,MN 55060  T: +1 507 451 1666
4804 Chicago Ave, Minneapolis, MN 55417 T: +1 612 827 5000

Straight River Sports 


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Nice to see you at Bike Expo New York !

We thoroughly enjoyed meeting everyone at Bike Expo NY on May 5-6th 2017. It was our first ever show and we learnt a lot! 

Sawako products received a lot of attentions including a feature in NY1 news.

sawako helmet on ny1 news

The sparkle helmet was the star of the show as well as the leopard helmet. 

a lady with a sparkle helmet!

We loved that many male customers looked stylish with our helmets on. 

cool helmet on a cool man!

We were also excited to hear that some of you already own Sawako helmets and love them.  Looking forward to seeing you at another event soon. 


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